During the last time such kind of integration is not a rocket science. However if you look in more detail it is quite often being found that such integration was done not actually in a correct way and it significantly restricts both systems functionality. Today I would like to show the practical example of Contact Center integration from the IT view.

Proceeding with broad integration capabilities of Oracle Siebel CRM, today I would like to bring up an example of implementing these capabilities in practice in a telecommunication company.

Today many organizations use marketing campaigns to inform clients and partners, conduct a survey, invite to event, offer a product or a service, increase loyalty of clients etc. They usually use simple campaigns for one interaction with a target audience through a selected channel. But is such approach always reasonable? Let`s take a closer look at the benefits of multi-staged marketing programs (a set of campaigns) in practice.

Selecting the CRM-system is one of the first tasks an organization faces before the integration project begins. A simple search engine will link you to many articles that compare the most common CRM-systems, and also give tips on how to choose the best one among them. However, in most cases these articles are based on a general system information available at the vendor`s website.

Business users quite often demand CRM-system demo for testing. Let`s find out whether it is reasonable…